Asiana Airlines’ Crash Unlikely to Scare Away Customers

Before Saturday’s crash landing at San Francisco International Airport and the death of two passengers from China, Asiana Airlines was known mostly to travelers who fly to South Korea to see family or conduct business, but the appeal of the airline was growing, especially among foreign fliers.

Just four months ago, Asiana Airlines was flying high, celebrating its 25th anniversary and its 10th anniversary of joining the Star Alliance, the largest airline code-share alliance in the world, which allows passengers to accumulate airline miles. Last year, Business Traveler magazine called Asiana Airlines “Best Overall Airline in the World.” Consulting service Skytrax, based in the United Kingdom, awarded Asiana “Airline of the Year” in 2010.