The Marta Ortega touch as Zara’s supreme boss is increasingly evident in her efforts to “offer the most value” with the product and explore new ways to reach the customer. She has demonstrated this again with another twist after limited fashion editions such as Studio Nicholson. This time it has to do with its beauty section.
There have been several years of success with its classic perfumes and its subsequent irruption into the world of makeup, but we were not expecting the latest news from Zara: it has just launched a hair line before the end of the year. And it is precisely this detail that marks the characteristics of its first four hair products in a collection called GLITTER IN GOLD, Make-Up for your hair, starring model Kaia Gerber.
A clue? Not needed. The birth of Zara Hair comes with plenty of glitz and glamour thanks to a hair set formulated and designed by the brand together with renowned creative director and stylist Guido Palau. “It’s all about makeup for your hair. With these products you can bring a different and fun look to your hair for a night out,” explains the expert.
All Zara hair products #
The kit sold in their hair debut contains four different products that can be used together but also separately. The first is Give Me Gold, a setting gel that illuminates the hair in the same way that a highlighter can illuminate the face. The finish brings a natural shine to the hair, subtle and versatile. It has been designed to glide smoothly through the hair, not to cover or hide it, to create some of the best wet hairstyles.
The collection is completed with two precious accessories created to be 100% practical in our dressing table. The first one, the hairpins in gold tone. A classic hair accessory that Zara has launched with a sophisticated and ultra elegant look.
Finally, the golden comb completes the quartet. The must-have accessory in any hair set has wide prongs so it can be used for different hair types and create endless looks.